4 simple ways to butter up your traffic on Pancake Day
Pancake day already? That creped up on us.
Keeping your Social Media topical and engaging means adapting it to what you know users want to see.
Keeping it strictly business related is guaranteed to send your profile to a deep dark corner that nobody will ever see, AKA – #TheNoFollowersClub – population, 0.
Showing that your business has a softer side to it is key to gaining and keeping followers. So how do you do that?
The answer is pancakes.
Ok, so there’s a little more to it than eggs, milk and flour, but Pancake Day is just one of the great opportunities throughout the year to inject some life into your profile no matter what industry you’re involved in.
We all know that adding the right hashtags to your tweets can spiral you into a buzzing community filled with users who are ready to Retweet, reply and like.
Check out some popular Pancake Day trending hashtags from 2015.
(if cooking really isn’t your bag)
In essence, it’s simple. Whatever pancake related activity you’re undertaking, making sure that fellow users can find it is vital for you to gain some momentum.
Facebook launched its in-feed silent autoplay video service in December 2013. It’s increased video visibility for businesses supplying food, makeup, DIY solutions, you name it!
Users love short bursts of information as they scroll through their news feed – I mean who has the time to watch a 20 minute cooking video these days?
Food videos are BIG business right now. ‘Tasty‘ and ‘Proper Tasty’ are optimised for Facebook’s autoplay feature. You don’t need any sound to see their 45 second guide on how to make an Oreo Nutella Cheesecake.
“It taps into a simple truth: People love tasty foods and the kind of foods that remind them of their childhood, comfort food, or food that reminds them of an experience,” says Frank Cooper, BuzzFeed’s chief marketing officer.
Utilise this great tool for Pancake Day. Posting short, snappy videos of your cool recipes or Pancake art will give your Facebook fans a reason to keep you on their News Feed.
Just remember, keep it relevant to your follower’s interests.
Do you sell blenders? Make a video to show how great your product is for blending pancake batter.
Do you sell fitness equipment? Make a video showing users how to make a healthy pancake recipe.
The One Way You Should Be Making Pancakes
Posted by Tasty on Friday, August 21, 2015
We’re not saying you need to start giving away free pancakes… There are TONS of ways that you can run a Pancake Day promotion.
- Ask users to submit their photos of homemade Pancake Art and offer your product or service as a prize for the best one.
- Do you sell food products? Ask your followers to submit recipe videos and offer a cooking class as a prize.
- Create a hashtag, e.g #PancakesIn3Words.
you get the idea…
There are plenty of ways to use your product or service to start a Pancake Day promotion on Twitter or Facebook (even if you can’t cook them yourself).
— Tullie Inn (@TullieInn) February 17, 2015
- Keep It Relevant.
So you want to jump on the Pancake Day bandwagon, but you’re not sure how to relate it to your product or service?
Do some research….
- What else is happening on the same day?
Did you know that February the 9th is also #TootheAcheDay? Keep your teeth free of decay with this #HealthyPancakeRecipe…
- Do you do business mainly in one city or town?
Don’t feel like cooking tonight? Here’s our 10 suggestions for finding the BEST pancakes in Randomsville. #PancakeDay
- Can you find out any interesting facts and put your on twist on them?
In total, Brits use an unbelievable 52 million eggs on #PancakeDay. That’s 22 million more than any other day. #HowEggciting
William Shakespeare loved pancakes so much, that he often mentioned them during his famous plays. If #Pancakes be the food of love, play on!
Whether you want to celebrate Pancake Day, Valentines or International Dog Biscuit Appreciation Day (yes it’s real), staying up to date with the latest trends of what engages Social Media users will benefit your business.
You can make anything relevant for your audience with a little creativity and research.
Remember to keep your calendar updated with major events so you can pre-plan your Social Media activity using our handy scheduler.