Forever Living Products (Forever) is a direct selling organisation headquartered in Scottsdale, Arizona. Forever manufactures and markets aloe vera based drinks, bee-derived cosmetics, nutritional supplements and personal care products through a network of business owners in 145 different countries.
In 2016 Forever UK worked with Retortal to create the world’s first social media management tool designed specifically for the direct selling industry.
“Implementing the Retortal dashboard has dramatically benefitted our business. No longer do we have to have our compliance teams racing regulatory bodies to spot non-compliant posts on social media. We are confident that we are pro-actively protecting our brand and encouraging more people to use social media as part of their marketing strategy.”
Bob Parker – FLP UK Country Manager
Tools & Features
Pre-written social media messages designed with images, videos, links to each user’s personal website and online store are written by Forever and Retortal. With the ability to schedule posts to go out a week at a time users can easily get started with social media marketing and see increased sales and recruitment that might not otherwise be available to them, in just a few minutes.
Asset Management and Big Data
Forever is able to control which image and video assets to make available to business owners in each region. Asset management is available to each Forever regional office in the backend of the dashboard, with additional stats to track which content is being used the most to direct future content curation and marketing campaigns.
Users can access various Forever product images and customisable templates based around their business activities using their computer or mobile device. By adding product and fun stickers, logos and more they can save their creations to post online, share with other business owners or print off for events.
The customisable compliance engine pro-actively protects Forever business owners from posting anything that would be deemed non-compliant by a regulatory authority. An audit trail also allows Forever to track compliance triggers and identify individual users frequently triggering compliance warnings for additional training or other actions before any issues escalate.
To understand how a social media management platform from Retortal can benefit your organisation reach out today. firstname.lastname@example.org