Content Lab

Through the initial content lab process we learn everything about your brand, your products, what a typical seller looks like, your training, compliance guidelines and anything else that will aid in creating content that looks as though it comes directly from your sellers.

Every brand is different. From frequency of campaigns, how regions come up with content, which products are available in each region and a whole other host of variables that make up your brand and the processes in-between. By learning your processes we can design a specific content solution to suit you.

Working with your marketing team to determine your monthly content goals, we work to create a mix of different styles of content for your sellers to use online. Content can be used to sell products, educate customers, build brand awareness, engage customers, and even sell products through native pop-streams.

The Retortal content lab team meet with your marketing department every month. Your bespoke content formula is used to create new posts for your sellers to use each month. Formulas are tweaked monthly depending on business objectives.

Our in-house technology creates thousands of variations of every post we craft, meaning that sellers aren’t all publishing the exact same content. If thousands of sellers are posting the exact same content through a social media API it can cause issues. Phrase-Broadening is a vital step to protect brands and sellers.

Utilising Single Sign On technology, our platform identifies the seller’s unique identifier. This identifier is then placed into pre-created URLs within pre-written content. When a seller publishes a piece of content it then ensures that anyone that clicks the URL is taken to a specific product on their store for purchasing.

Utilising Ecommerce APIs and UTM tagging and specific tracking strategy can be created for your brand. Retortal can report back on how often content was used, how much traffic each post generated to the Ecommerce platform and ultimately sales that were generated for each user with each post. Social publishing insights like never before.