Herbalife is a multi-level marketing corporation that develops, markets, and sells nutrition supplements, weight management, sports nutrition, and personal-care products. Herbalife is headquartered in Los Angeles, California and operates in 95 countries through a network of roughly 3 million distributors.

Herbalife.Social initially launched in the UK, South-Africa and the US in Q3 2017 and is used in over 36 countries in 8 different languages.


Challenges

Herbalife like many other direct selling organisations were trying to identify an efficient way of dealing with compliance. Working with the FCC to address recent compliance breaches by Herbalife distributors they were introduced to Retortal and the compliance engine feature of the dashboard.

With large reasources being employed to manually search for non-compliant posts on social media, discussions began with Retortal as to how to make a dashboard that would protect the Herbalife brand and empower distributors on social media.

Results

Initially Herbalife.Social was launched in the UK, South Africa and the US. Since launch this has come to include Spain, France, Italy, Portugal, Turkey and various other countries. Since the initial launch Retortal created translation tools to completely translate the dashboard into 8 languages and to translate many of the suggested messages by working with each Herbalife regional office.

Herbalife.Social has also been integrated into the Herbalife login system so that the dashboard is available to subscribers through their typical Herbalife web-portal. To date over 25,000 people have created accounts on Herbalife.Social with many opting to pay for the service monlthy.

“Since launch Retortal have been fantastic to work with. With every update the dashboard gets better and better. With the ability to launch in multiple regions and languages it’s truly a global tool for Herbalife to protect the brand and empower our distributors to be more successful than ever.”

Alex Gonzales – Director, Social Sales and Distributor Engagement

Tools & Features

Suggested Messages

Pre-written social media messages designed with images, videos, links to each user’s online store are written by Herbalife and Retortal. With the ability to schedule posts to go out a week at a time users can easily get started with social media marketing and see increased sales and recruitment that might not otherwise be available to them, in just a few minutes.

Suggested Messages
Asset Management and Big Data

Asset Management and Big Data

Herbalife is able to control which image and video assets to make available to distributors in each region. Asset management is available to each Herbalife regional office in the backend of the dashboard, with additional stats to track which content is being used the most to direct future content curation and marketing campaigns.

Image Creator

Users can access various Herbalife product images and customisable templates based around their business activities using their computer or mobile device. By adding product and fun stickers, logos and more they can save their creations to post online, share with other business owners or print off for events.

Image Creator
Compliance Auditing

Compliance Auditing

The customisable compliance engine pro-actively protects Herbalife distributors from posting anything that would be deemed non-compliant by a regulatory authority. An audit trail also allows Herbalife to track compliance triggers and identify individual users frequently triggering compliance warnings for additional training or other actions before any issues escalate.

To understand how a social media management platform from Retortal can benefit your organisation reach out today. enquiries@retortal.com