Mary Kay is a direct selling organisation headquartered in Addison, Texas that produces and markets cosmetic products through a network of Beauty Consultants.
In 2016 Mary Kay UK worked with Retortal to create a social media management dashboard to empower and train their Beauty Consultants to sell cosmetic products through their social media networks.
“Using this system we’ve provided Mary Kay Consultants with a quick and easy way to get into the realm of social media marketing. The real value of ‘time spent’ is critical to enable our Consultants to make money, this system is a one stop shop that’s time efficient, on brand and provides our Consultants with hot leads”
Mike Roberts – Managing Director UK
Tools & Features
Pre-written social media messages designed with images, videos, links to each user’s personal website and online store are written by Mary Kay and Retortal. With the ability to schedule posts to go out a week at a time users can easily get started with social media marketing and see increased sales and recruitment that might not otherwise be available to them, in just a few minutes.
Asset Management and Big Data
Mary Kay is able to control which image and video assets to make available to Beauty Consultants in each region. Asset management is available to the Mary Kay UK office in the backend of the dashboard, with additional stats to track which content is being used the most to direct future content curation and marketing campaigns. Cosemtic tutorials are one such asset that have proven to be successful.
Users can access various Mary Kay product images and customisable templates based around their business activities using their computer or mobile device. By adding products and fun stickers, logos and more they can save their creations to post online, share with other Beauty Consultants or print off for events.
The customisable compliance engine pro-actively protects Mary Kay Beauty Consultants from posting anything that would be deemed non-compliant by a regulatory authority. An audit trail also allows Mary Kay to track compliance triggers and identify individual users frequently triggering compliance warnings for additional training or other actions before any issues escalate.
To understand how a social media management platform from Retortal can benefit your organisation reach out today. firstname.lastname@example.org